Data protection  information

1. Introduction

1.1 Privacy statement
We are pleased that you are visiting our website and accordingly about your interest in our company and our products. The protection of your personal data is very important for us. Bürstner GmbH & Co. KG (hereinafter "Bürstner", "we" or "us") attaches great importance to the security of the data of the users and the compliance with provisions under data protection law.

The Bürstner-websites can contain links to websites of other providers to which this privacy statement does not apply. We have no knowledge of which possible data are collected by the operators of these sites and we have no influence on this either. You can obtain information in the data protection notice of the respective site.

We will inform you in detail below about the handling of your data.

1.2 Definitions
The privacy statement is based on the terms of the General Data Protection Regulation (GDPR). 

  • "Personal data " is all information, which refers to an identified or identifiable natural person (hereinafter "data subject") (Art. 4 No. 1 GDPR). Your personal data include information such as your master data (first and last name, address and date of birth), your contact data (phone number, e-mail address), your invoice data (bank detail data) and a lot more.
  • "Processing" is each activity carried out with or without the help of automated processes or each such series of activities in connection with personal data such as the collection, entry, organisation, arrangement, storage, adjustment or change, the reading out, request, use, disclosure by transmission, distribution or any other form of provision, the comparison or the linking, the restriction, erasure or destruction.
  • "Data subject" is each identified or identifiable natural person, whose personal data are processed by the data controller responsible for the processing.
  • "Data controller" is the natural person or legal entity, authority, institution or other body, which makes the decision alone or jointly with others about the purposes and means of the processing of personal data. If the purposes and means of this processing are stipulated by Union law or the law of the member states then the data controller respectively the certain criteria of his appointment can be envisaged according to Union law or the law of the member states. 
  • "Contract data processor" is a natural person or legal entity, authority, institution or other body that processes personal data by order of the data controller. 
  • "Recipient" is a natural person or legal entity, authority, institution or other body to which personal data are disclosed, irrespective whether it concerns a third party or not. Authorities, which possibly receive personal data within the scope of a certain investigation order according to Union law or the law of the member states, shall however not be deemed as recipients. 
  • "Third party" is a natural person or legal entity, authority, institution or other body, apart from the data subject, the data controller, the contract data processor and the persons, who are authorised to process the personal data under the direct responsibility of the data controller or the contract data processor.
  • "Consent" is each announcement of intention unmisunderstandably submitted voluntarily by the data subject for the certain case in an informed manner in the form of a declaration or any other clear, confirming act, with which the data subject gives to understand that he or she agrees with the processing of the personal data relating to them.

1.3 Collection and processing of personal data
A use of our websites is principally possible without entering any personal data. If you would like to use special services of our company via our website it could however be necessary to process personal data. If it is necessary to process personal data and if there is no statutory basis for such a processing we will generally obtain the consent of the data subject.

2. Purposes of the collection – category of the data – legal basis for the processing

2.1 Anonymous data collection
You can visit our site without actively providing any details relating to your person. However, we will automatically store access data each time the website is called (server log files) such as e.g. the name of your internet service provider, the used operating system, the website, from which you visit us, the date and the duration of the visit or the name of the requested file, as well as for security reasons, e.g. for the recognition of attacks on our websites, the IP address of the used computer for the duration of 7 days. These data are exclusively evaluated for improving our offer and do not allow any conclusions to be drawn about your person. These data will be not aggregated with other data sources. The legal basis for the processing of the data is Art. 6 Para. 1 GDPR. We process and use the data for the following purposes: 1. Provision of the Bürstner-websites, 2. Improvement of our websites and 3. Prevention and recognition of errors/malfunctions as well as of misuse of the websites. The data processing of this kind is carried out either to fulfil the contract via the use of the Bürstner-websites or we pursue a legitimate interest in ensuring the functionality and the error-free operation of the Bürstner-websites as well as adjusting these websites to the requirements of the users.

2.2 Use of cookie tracking
We use so-called cookies on our websites in order to make the visit to our website attractive and to enable the use of certain functions. This concerns a standard internet technology for the storage and to call login and other use-related information for all users of the Bürstner-websites. Cookies are small text files, which are placed on your terminal device, they enable us among others to store user settings so that our websites can be displayed in a format that is customised for your device. Several of the cookies used by us are deleted again after the end of the browser session, therefore after your browser is closed (so-called session cookies). Other cookies remain on your terminal device and enable us or our partner companies to recognise your browser the next time you visit the website (so-called permanent cookies).

You can set your browser so that you are informed about the setting of cookies and can make individual decisions about their acceptance or exclude the acceptance of cookies for certain cases or generally. The cookies can furthermore be deleted subsequently in order to remove data that websites have filed on your computer. You can find an instruction for this purpose quickly in the internet. The deactivation of the cookies can lead to several restrictions to the functionality of the Bürstner-websites.

2.3 Use of Google Analytics
This website uses functions of the web analysis service Google Analytics. Anbieter ist die Google Inc.,1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Google Analytics uses so-called "cookies", text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookies regarding your use of this website (including your IP address) is transferred to a server of Google in the USA and stored there. Google will use this information to evaluate your use of the website in order to compile reports on the website activities for the website operators and to provide further services associated with the website use and the internet use. Google will also, if applicable, transfer this information to third parties if this is stipulated by law or insofar as third parties process these data by order of Google.

Prevent storage of the cookies

You can prevent the storage of the cookies by a corresponding setting of your browser software; however we would like to point out that in this case you will, if applicable, not be able to use all functions of this website in full. By the use of this website you declare that you agree with the processing of the data collected about you by Google in the manner as described above and for the previously mentioned purpose. 

IP-Anonymisierung

We have activated the function IP anonymisation on this website. This way your IP address is abbreviated by Google within member states of the European Union or in other contracting states of the Treaty on the European Economic Area before transmission to the USA.

Objection against the data entry

If you do not want Google to receive data from your browser when calling the sites you will find the link to the Opt-Out solution for Google Analytics here: http://tools.google.com/dlpage/gaoptout?hl=de, this plugin prevents the browser requesting the Analytics-Code so that Google does not receive any data whatsoever when the site is called. The plugin is only available for the Microsoft Internet Explorer 11, Google Chrome, Mozilla Firefox, Apple Safari and Opera. According to Google the browser blocks the Google Analytics Script after the installation. You can find more detailed information pertaining to the conditions of use and data protection under http://www.google.com/analytics/terms/de.html respectively under http://www.google.com/intl/de/analytics/privacyoverview.html.

We would like to point out to you that Google Analytics was extended by the “gat.anonymizeIp” code on this website in order to guarantee an anonymised entry of IP addresses (so-called IP masking).

Demographic features with Google Analytics 

This website uses the function "demographics" of Google Analytics. Reports can be created hereby that contain statements regarding the age, sex and interests of the site visitors. These data stem from interest-related advertising of Google as well as from visitor data from third party providers. These data cannot be allocated to any certain person. You can deactivate this function at all times via the display settings in your Google account or generally forbid the entry of your data by Google Analytics as presented in the Point "Objection against data entry".

2.4 Use of Google Remarketing
This website uses the Google Remarketing technology of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). This concerns retargeting technology, which enables us to address visitors to our website once again by targeted advertising on the websites of the Google advertising network. The advertising is faded in by using so-called cookies.

Cookies are placed on your computer for this purpose, with the help of which third party providers, including Google, record which of our websites were visited with your browser. With the help of this information our advertisements can then be presented to you at a later time on other websites, e.g. within the scope of the Google search or on websites of the Google network. You can find further information pertaining to data protection at Google and the functionality of the remarketing under: https://www.google.de/intl/de/policies/privacy/. You can also deactivate the storage of cookies here by the settings of your browser and/or object to the entry within the scope of the Google remarketing by the https://www.google.com/policies/technologies/ads/.

2.5 Use of Google AdWords
On our website we use Google Conversion Tracking, an analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). A cookie is placed on your computer by Google AdWords in this case ("Conversion Cookie") if you have reached our website via a Google advertisement. These cookies will cease to be valid after 30 days and do not serve the purpose of personal identification. If you visit certain sites of our company and the cookie has not expired yet we and Google can recognise that someone has clicked on the advertisement and was therefore forwarded to our site. Each AdWords customer will receive another cookie. Cookies can therefore not be tracked via the websites of AdWords customers. The information obtained by means of the conversion cookie serves to create conversion statistics for AdWords customers, who have chosen conversion tracking. The AdWords customers will be notified about the total number of users, who have clicked on their advertisement and were forwarded to a site fitted with a conversion tracking tag. However, they will not receive any information, with which users can be personally identified.

Should you not want to take part in the tracking you can object to this use by preventing the installation of the cookies by a corresponding setting of your browser software (deactivation option). You will then not be included in the conversion tracking statistics. You can find more detailed information pertaining to conditions of use and data protection under: http://www.google.de/policies/privacy/.

2.7 Use of Google Maps
We use Google Maps to present maps and to create route maps. Google Maps is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

By using this website you declare that you agree with the entry, processing as well as the use of the automatically collected data as well as the data entered by you by Google, one of its representatives or third party providers.

You can find the conditions of use for Google Maps under: https://www.google.com/intl/de_de/help/terms_maps.html .

You can find further details in the data protection center of google.de: Transparency and options as well as data protection provisions under https://policies.google.com/privacy?hl=de&gl=de.

2.8 Use of Google DoubleClick
We use DoubleClick by Google. This is a service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). DoubleClick by Google uses cookies in order to present you advertisements that are relevant for you. A pseudonymous identification number (ID) will be allocated to your browser hereby in order to check which advertisements were faded into your browser and which advertisements were called. The cookies do not contain any personal information. The use of the DoubleClick cookies enables Google and its partner websites to merely place advertisements based on previous visits to our or other websites in the internet. The information generated by the cookies is transferred by Google for evaluation to a server in the USA and stored there. A transfer of the data by Google to third parties will only take place owing to statutory regulations or within the scope of the contract data processing. In no way will Google aggregate your data with other data entered by Google.

You can prevent the storage of the cookies by a corresponding setting of your browser software; however we would like to point out to you that in this case you will, if applicable, not be able to use all functions of our websites in full.

You can find further details in the data protection center of google.de: Transparency and options as well as data protection provisions under https://policies.google.com/privacy?hl=de&gl=de.

2.9 Use of Google Tag Manager
This website uses the Google Tag Manager. Website tags can be managed via an interface through this service. The Google Tool Manager merely implements tags. This means: No cookies are used and no personal data are entered. The Google Tool Manager triggers off other tags, which on the other hand, if applicable, enter data. However, the Google Tag Manager will not access these data. If a deactivation was carried out on domain or cookie level then it will continue to exist for all tracking tags if these are implemented with the Google Tag Manager. 

You can find further details in the data protection center of google.de: Transparency and options as well as data protection provisions under https://policies.google.com/privacy?hl=de&gl=de.

2.10 Use of Google AdSense
We have integrated AdSense on our website. The provider of the Google AdSense components is Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. Google AdSense is an online service, via which a placement of advertising on third party sites is made possible. Google AdSense is based on an algorithm, which selects the advertisements displayed on third party sites suitable for the contents of the respective third party site. Google AdSense permits an interest-related targeting of the internet user, which is implemented by generating individual user profiles.

The purpose of the Google AdSense component is the integration of advertisements on our website. Google AdSense sets a cookie on the IT system of the data subject. With the setting of the cookie Alphabet Inc. is able to conduct an analysis of the use of our website. By each call of one of the individual pages of this website, which is operated by the data controller responsible for the processing and on which a Google AdSense component was integrated, the internet browser on the IT system of the data subject is automatically initiated by the respective Google AdSense component to transmit data to Alphabet Inc. for the purpose of online advertising and the settlement of commission. Within the scope of this technical process Alphabet Inc. will receive knowledge about personal data such as the IP address of the data subject, which among others serve Alphabet Inc. to comprehend the origin of the visitors and clicks and to consequently enable commission settlements.

The data subject can prevent the setting of cookies by means of a corresponding setting of the used internet browser and therefore object to the setting of cookies permanently. Such a setting of the used internet browser would also prevent Alphabet Inc. from setting a cookie on the IT system of the data subject. Moreover, a cookie already set by Alphabet Inc. can be deleted at all times via the internet browser or other software programmes.

Google AdSense moreover uses so-called tracking pixels. A tracking pixel is a miniature graphic, which is embedded into websites in order to enable a log file recording and a log file analysis, through which a statistical evaluation can be carried out. Based on the embedded tracking pixel Alphabet Inc. can recognise whether and when a website was opened by a data subject and which links were clicked on by the data subject. Tracking pixels serve among others to evaluate the visitor flow of a website.

Personal data and information, which also comprises the IP address, and are necessary for the entry and settlement of the displayed advertisements, are transferred to Alphabet Inc. in the United States of America via Google AdSense. These personal data are stored and processed in the United States of America. Alphabet Inc. will under certain circumstances forward these personal data that are collected via the technical processes to third parties.

Google AdSense is explained more precisely under this link www.google.de/intl/de/adsense/start/.

2.17 Use of Bing-Ads
We use the Universal Event Tracking (UET) of Microsoft Bing Ads. This service is made available by Microsoft Corporation ("Microsoft"), One Microsoft Way, Redmond, WA 98052-6399, USA. This enables us to track the activities of our users if our website is reached via a Microsoft-Bing advertisement. If users come to our website via such an advertisement a cookie will be set on your computer. A Bing UET-Tag is integrated on our website. This is a code, through which in connection with the cookie, several non-personal data are stored regarding the use of the website. These include among others the dwell time on the website, which areas of the website were called and via which advertisement the users reached the website. No information is entered that relates to your identity. The entered information will be transferred to servers of Microsoft in the USA and principally stored there for a maximum of 180 days. You can prevent the entry of the data generated by the cookie and which refer to your use of the website as well as the processing of these data by deactivating the setting of cookies. This can under certain circumstances restrict the functionality of the website. You can find further information pertaining to the analysis services of Bing on the website of Bing Ads under: https://help.bingads.microsoft.com/#apex/3/de/53056/2 .

You can find further information relating to the data protection at Microsoft and Bing in the data protection provisions of Microsoft under: https://privacy.microsoft.com/de-de/privacystatement .

2.19 Use of social media
Functions relating to social media can be used on our website.

When calling one of these sites a connection can be established to the respective servers of the social media. These social media will be informed hereby that you have visited our website with your IP address. Should you now comment, like or twitter something, etc. and you are logged into your respective account at this time, it is if applicable possible for the social medium to allocate your visit to our website to you and to your user account. We would like to point out to you that we as the provider of the sites neither have any knowledge of the contents of the transmitted data, nor their use.

These services are provided by the following companies:

Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA
Google+ Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Linkedin Inc., 2029 Stierlin Court, Mountain View, CA 94043, USA
Twitter Inc., 1355 Market St., Suite 900, San Francisco, CA 94103, USA
Xing AG, Dammtorstraße 30, 20354 Hamburg, Germany
YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA
Kununu GmbH, Wollzeile 1-3 Top 5.1, 1010 Vienna, Austria
Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA
For the purpose and scope of the data collection and the further processing and use of the data by the providers as well as their rights in this respect and setting options for the protection of your personal data please refer to the data protection notices of the respective providers:

Facebook https://de-de.facebook.com/privacy/explanation
Google https://www.google.de/intl/de/policies/privacy/
Linkedin https://www.linkedin.com/legal/privacy-policy?_l=de_DE
Twitter https://twitter.com/privacy?lang=de
Xing https://www.xing.com/privacy
YouTube https://www.google.de/intl/de/policies/privacy/
Kununu https://www.kununu.com/de/info/datenschutz
Instagram https://help.instagram.com/155833707900388 
If you do not want the respective social medium to be able to allocate the visit to our site to your respective account then you must log-out of the respective service before you visit our website.

2.119 Facebook-Pixel
Facebook-Pixel
We process personal data within the framework of online marketing, particularly regarding potential interests and to measure the effectiveness of our marketing measures, with the aim of continually boosting our reach and the prominence of our online offering.

We store the relevant information in cookies or use similar procedures for the purpose of measuring the effectiveness of our marketing measures and identifying potential interests. The data stored in the cookies could include the content viewed, webpages visited, settings, and the functions and systems used. However, plain data from users is not normally processed for the above purposes. If so, the data is changed so that the actual identity of the user is not known to us, nor the provider of the tool used. The changed data is often stored in user profiles.

In the event that user profiles are stored, the data can be used, read, supplemented, and expanded on the server of the online marketing procedure when other online offerings are visited that use the same online marketing procedure.

We can calculate the success of our adverts using summarised data that is made available to us by the provider of the online marketing procedure (known as ‘conversion measurement’). As part of these conversion measurements, we can trace whether a marketing measure caused a visitor to our online offering to decide to make a purchase. This evaluation serves to analyse the success of our online marketing.

Categories of data subjects: Website visitors, users of online services, prospective customers, communication partners, business partners and contractual partners
Data categories: Usage data (e.g. websites visited, interest in content, access times), metadata and communication data (e.g. device information, IP addresses), location data, contact data (e.g. email address, telephone number), content data (e.g. text inputs, photographs, videos)
Purposes of processing: Marketing (sometimes interest-based and behavioural, as well), conversion measurement, target group formation, click tracking, development of marketing strategies and increase in the efficiency of campaigns
Legitimate interests: Optimisation and further development of the website, increase in profits, customer loyalty and acquisition,
Tool: Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
Privacy: https://www.facebook.com/privacy/explanation
Opt-out-link: https://www.facebook.com/settings?tab=ads
Legal base: Consent (article 6 (1) (a) GDPR)

2.41 Use of Getty Images
We have integrated components of the Getty Images company on our website. The provider of the Getty-Images components is Getty Images International, 1st Floor, The Herbert Building, The Park, Carrickmines, Dublin 18, Ireland. Getty Images is an American photo agency. A photo agency is a company that offers images and other photographic material on the market. As a rule, photo agencies market photographs, illustrations and film material. Various customers, in particular website operators, editorial offices of print and TV media and advertising agencies, license the images used by them via a photo agency.

Getty Images permits the (if applicable free) embedding of stock images. Embedding is the integration of a certain third party content, for example of text, video or image data, which are made available by a third party website and then appear on the own website. A so-called Embed-Code is used for the embedding. An Embed-Code is a HTML-Code, which is integrated by a website operator into a website. If an Embed-Code was integrated by a website operator the external contents of the other website will as a standard be displayed directly as soon as a website is visited. In order to display the third party contents the external contents are loaded directly from the other website. Getty Images makes further information about the embedding of contents available under the link www.gettyimages.de/resources/embed.

Through the technical implementation of the Embed Code, which enables the image display of the images of Getty Images, the IP address of the internet connection, via which the data subject accesses our website, will be transferred to Getty Images. Getty Images further records our website, the used browser type, the browser language, the time and the length of the access. In addition, Getty Images can record navigation information, this is information concerning which of our sub-sites were visited by the data subject and which links were clicked as well as other interactions, which the data subject carried out when visiting our website. These data can be stored and evaluated by Getty Images.

Further information and the applicable data protection provisions of Getty Images can be called under www.gettyimages.de/enterprise/privacy-policy.

2.48 Registration on the website
You have the possibility to register on our website. The purpose of the registration is to offer the data subject contents or services which, due to the nature of the matter, can only be offered to registered users. We will hereby collect the following data: form of address, first and last name, e-mail address, telephone number, address, etc. the details which are marked as mandatory fields, are necessary for the registration, details beyond this are provided voluntarily and can be revoked at all times.

By a registration on our website furthermore the IP address allocated by the Internet-Service-Provider (ISP) to the data subject, the date as well as the time of the registration are stored. These data are stored against the background that only this way can the misuse of our services be prevented, and these data, if required, enable committed criminal offences to be clarified. Insofar the storage of these data is necessary for our protection. A forwarding of these data to third parties is principally not carried out if there is no statutory obligation for the forwarding or the forwarding serves criminal prosecution.

Registered persons have the possibility to change the personal data entered during the registration at all times or to have these erased completely from the data stocks by us, insofar as this is not opposed by any statutory storage obligations.

2.49 Contact form/enquiries
On our site you have the possibility to send us enquiries by using the contact form. Your details from the contact form (contacts of your enquiry, subject of your enquiry and date) including the contact data entered by you there (first name, last name, company, phone number and e-mail) will be stored in our company for the purpose of processing the enquiry and for the event of follow-up questions. The legal basis for the collection and processing of the data is Art. 6 Para. 1 GDPR. 

The data entered by you in the contact form will remain in our company until you request us to erase these, revoke your consent for the storage or the purpose for the data storage ceases to apply (e.g. after completed processing of your enquiry). Mandatory statutory provisions– in particular storage deadlines– shall remain unaffected.

2.50 E-mail contact
If you send us enquiries by e-mail or information your details (e-mail address, contents of your e-mail, subject of your e-mail and date) including the contact data entered by you there (first name, last name, if applicable phone number, address) will be stored by us for the purpose of processing the enquiry and for the event of follow-up questions. We will not forward these data without your consent. The legal basis for the collection and processing of the data is Art. 6 Para. 1 GDPR.

The user is pointed out that e-mails on the transmission channel may be read or changed without authorisation and unnoticed. Bürstner uses software to filter unsolicited e-mails (spam filter). E-mails can be rejected by the spam filter if these have been falsely identified as spam by certain features.

The data entered by you will remain in our company until you request us to erase these, revoke your consent for the storage or the purpose for the data storage ceases to apply (e.g. after the completed processing of your enquiry). Mandatory statutory provisions – in particular storage deadlines – shall remain unaffected.

2.52 Competitions/special actions
On our site you have the possibility to take part in competitions and/or special actions. You hereby take part voluntarily and irrespective of the other offers of our website. With the registration for the competition you will send us your e-mail address (and if applicable first and last name, phone number, date of birth, address). The purpose of the collection is to execute the competition as well as to determine the winner and to send the prize. The legal basis is Art. 6 Para. 1 GDPR. Further data are not collected or only on a voluntary basis.

However, the participants hereby declare that they agree to make first names (last name only with the first letter) including photos available in the event that they win a prize for editorial texts.

We will only store the data entered by you until the competition is finished. Mandatory statutory provisions – in particular storage deadlines – shall remain unaffected.

2.53 Subscription to our newsletters
On our website you have the possibility to subscribe to the newsletter of our company. We hereby inform our customers and business partners at regular intervals about offers of the company. For this purpose we need a valid e-mail address from you as well as information which permits us to check that you are the holder of the entered e-mail address sand agree with the receipt of the newsletter. Further data are not or only collected on a voluntary basis. A confirmation mail will be sent to the e-mail address entered by a data subject for the first time for the sending of the newsletter for legal reasons in the Double-Opt-In procedure. We exclusively use these data for the sending of the newsletter and do not forward these data to third parties. The legal basis for the collection and processing of the data is Art. 6 Para. 1 GDPR.

With the registration to the newsletter we further store the IP address allocated by the Internet-Service-Provider (ISP) of the computer system used by the data subject at the time of the registration as well as the date and the time of the registration. The collection of these data is necessary in order to be able to comprehend the (possible) misuse of the e-mail address of a data subject at a later time and serves therefore for our protection.

You can revoke the granted consent for the storage of the data, the e-mail address as well as their use for sending the newsletters at all times, for example via the "unsubscribe"/"de-registration" link in each newsletter. Alternatively you are also welcome to send your unsubscription wish at all times to info@buerstner.com by e-mail. The lawfulness of the already carried out data processing will remain unaffected by the revocation. After a revocation these personal data will be erased by the data controller responsible for the processing. An unsubscription from the receipt of the newsletter will be interpreted as an automatic revocation.

The data deposited by you in our company for the purpose of the newsletter subscription will be stored by us until your removal from the newsletter and erased after the unsubscription of the newsletter.

2.53.1 Newsletter-Tracking
The newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in such e-mails, which are sent in HTML format, in order to enable a log file recording and a log file analysis This way a statistical evaluation of the success or failure of online marketing campaigns can be carried out. On the basis of the embedded tracking pixel we can recognise whether and when an e-mail was opened by a data subject and which links in the e-mail were called by the data subject.

Such personal data collected via the tracking pixel contained in the newsletters will be stored by us owing to the legitimate interest and evaluated in order to optimise the sending of the newsletter and to adjust the contents of future newsletters even better to the interests of the data subject. The legal basis is Art. 6 Para. 1 GDPR.

2.54 Career zone/online application
On our site you have the possibility to use the career section and/or to submit applications by e-mail. The personal data (master data, contact data, annexes such as cover letters, curriculum vitae, references and certificates etc.) of applicants will be collected and processes for the purpose of processing the application procedure. The processing can also be carried out using electronic means. This is in particular the case if an applicant transmits corresponding application documents for example per e-mail or via a web form located on the website, to the data controller responsible for the processing. If the data controller responsible for the processing concludes an employment contract with an applicant the transmitted data will be stored for the purpose of the processing of the employment relationship by complying with the statutory regulations. If an employment contract is not concluded by the data controller responsible for the processing with the applicant the application documents will be deleted automatically six months after the announcement of the rejection decision if a deletion is not opposed by any other legitimate interests of the data controller responsible for the processing. Other legitimate interests within this meaning is for example an evidence obligation in proceedings according to the General Equal Treatment Act (AGG). The legal basis for the collection and processing of the data is Art. 6 Para. 1 GDPR.

2.54.1 Applicant pool
With the online application you have the possibility to explicitly consent that we may store and use your data beyond the current application procedure. With this consent we can then inform you with new job adverts or free positions that are interesting for you.

3. Transmission of the data

3.1 Transmission internally within Bürstner
We transmit your data internally to the administration, Human Resoures department, works council and wage department in order to satisfy our contractual or statutory obligations. A data transmission or disclosure of your data shall only be carried out in the extent that is necessary for this purpose by complying with the relevant data protection regulations.

3.2 Transmission group-wide/group-wide
Bürstner is a company that operates worldwide and is based in Germany. The data, which you transmit to us, will be stored in our centralised customer database in Germany and forwarded within the group for the purpose of administration. Should an exchange of the data be carried out within the Group, this takes place to fulfil a contract or as a condition of use for the websites. Moreover, there may an interest in forwarding these data for internal, administrative purposes. Should the processing of your data take place outside of Europe, for example in India, Brazil, Russia, China, Switzerland, Singapore or the USA this transmission will take place by complying will all applicable data protection laws and particularly pursuant to Art. 44 et seq. GDPR.

3.3 Transmission to third parties
We transmit your data to certain third parties in order to be able to make corresponding applications and services available (so-called "contract data processors"), which provide external services for us. For example newsletter services, IT-providers, tax office, etc. These process the data only pursuant to our instructions, moreover they are forbidden from using these data for own commercial purposes, which do not correspond with the agreed purposes.

A transmission to further third parties may, if applicable, take place in order to fulfil our obligations (authorities, banks, social insurance funds, etc.).

We must disclose personal data if we are obligated to do so within the scope of ongoing court proceedings, owing to disposition, statutory or owing to applicable law (Art. 6 Para. 1 lit. f GDPR).

We only forward your personal data, if:

you have explicitly granted your consent hereto according to Art. 6 Para. 1 S.1 lit. a GDPR,
the forwarding according to Art. 6 Para. 1 S. 1 lit. f GDPR is necessary for the assertion, exercising or defence of legal claims and there is no reason to assume that you have a prevailing interest that is worthy of protection in the non-forwarding of your data,
for the event that a statutory obligation exists for the forwarding according to Art. 6 Para. 1 S. 1 lit. c GDPR, as well as
this is permitted by law and according to Art. 6 Para. 1 S. 1 lit. b GDPR is necessary for the processing of contractual relationships with you.
Should the processing of your data take place outside of Europe, for example in India, Brazil, Russia, China, Switzerland, Singapore or the USA this transmission will take place by complying will all applicable data protection laws and particularly pursuant to Art. 44 et seq. GDPR.

3.4 Transmission to a third country or international organisation
We transmit your data to countries outside of the EU or the EEA (so-called third countries) owing to the aforementioned purposes (trransmission group-wide (No. 4.2) and transmission to third parties (No. 4.3)). The transmission will only take place for carrying out our contractual and statutory obligations or owing to your consent. This transmission will take place by complying with all applicable data protection laws and particularly pursuant to Art. 44 et seq. GDPR. In particular either owing to issued adequacy resolutions of the European Commission or owing to certain guarantees (for example standard data protection clauses, etc.).

4. Further notification obligations

4.1 Bestehen einer automatisierten Entscheidungsfindung einschließlich Profiling
As a responsible company we waive an automatic decision making or a profiling.

5. Final part of the privacy statement

5.1 Duration of the storage
We principally store your data as long as this is necessary to provide our services or if this was envisaged by the European legislator of directives and regulations or another legislator in laws or regulations, which the data controller responsible for the processing is subject to. In all other cases we erase your personal data after settlement of the purpose, with the exception of those data, which we must continue to store in order to fulfil legal obligations (e.g. we are obligated owing to tax and commercial law storage obligations to keep documents in reserve such as e.g. contracts and invoices for a certain period of time).

5.2 Technical security
Bürstner uses technical and organisational security measures in order to protect your data managed by us against accidental or wilful manipulations, loss, destruction or against the access of unauthorised persons. Our security measures are continuously improved in line with the technological development.

For security reasons and to protect the transfer of confidential contents, such as for example the enquiries, which you send to us as the operator of the sites, this site uses an SSL encryption (Secure Socket Layer) in conjunction with the respective maximum level of encryption that is supported by your browser. As a rule, this is a 256-bit encryption. If your browser does not support any 256-bit encryption we use instead 128-bit v3 technology. You can recognise whether an individual page of our internet presence is transferred encrypted by the fact that the address line of the browser shifts from "http://" to "https://" and by the lock symbol in your browser line.

When the SSL encryption is activated the data, which you transmit to us, cannot be read by third parties.

We would like to point out that the data transmission in the internet (e.g. with the communication per e-mail) may feature security gaps. A consistent protection of the data against the access by third parties is not possible.

5.3 The legal basis of the processing
Art. 6 I lit. a GDPR serves our company as the legal basis for processing activities, with which we obtain a consent for a certain processing purpose.

If the processing of personal data is necessary to fulfil a contract, of which the data subject is a contractual party, as this for example is the case with processing activities, which are necessary for a delivery of goods or the provision of any other service or consideration, then the processing is based on Art. 6 I lit. b GDPR. The same shall apply to those processing activities which are necessary to carry out pre-contractual measures, for example in cases of enquiries for our products or services.

If our company is subject to a legal obligation, through which a processing of personal data becomes necessary, such as for example to fulfil tax obligations then the processing is based on Art. 6 I lit. c GDPR.

In rare cases the processing of personal data could be necessary in order to protect vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and subsequently his name, his age, his health insurance details or other vital information had to be forwarded to a doctor, a hospital or other third party. Then the processing would be based on Art. 6 I lit. d GDPR.

In the end processing activities could be based on Art. 6 I lit. f GDPR. Processing activities are based on this legal basis, which are not covered by any of the aforementioned legal bases if the processing is necessary to safeguard a legitimate interest of our company or a third party, if the interests, basic rights and basic freedoms of the data subject do not prevail. If the processing of personal data is based on Article 6 I lit. f GDPR our legitimate interest is to carry out our business activity for the benefit of the wellbeing of all of our employees and our customer.

5.4 Statutory or contractual regulations for the provision of the personal data; necessity for the conclusion of the contract; obligation of the data subject to make the personal data available; possible consequences of the non-provision
We will inform you that the provision of personal data may partly be stipulated by law (e.g. tax regulations) or also for contractual regulations (e.g. details relating to the contractual partner). Among others it may be necessary for the conclusion of a contract that a data subject makes personal data available to us, which must be subsequently processed by us. The data subject is for example obligated to make personal data available to us if our company concludes a contract with him. A non-provision of the personal data would result in the fact that the contract could not be concluded with the data subject. Before a provision of personal data by the data subject the data subject must contact one of our employees. Our employees will explain to the data subject relating to the individual case whether the provision of the personal data is stipulated by law or by contract or is necessary for the conclusion of the contract, whether an obligation exists to make the personal data available, and which consequences the failure to provide the personal data would have.

5.6 Rights of the data subjects
You have the right to information about the data stored by us, duration of the data, purpose and legal basis of the storage as well as origin and recipients of transmissions. Incorrect data are to be rectified, inadmissibly stored data or no longer required data are to be erased. Moreover the data subject has a right to object to restriction of the processing as well as the right to data portability.

This information will be created at your request. This information is free.

You additionally have the right to lodge a complaint directly at a supervisory authority.

5.7 Revocation of your consent to the data processing
Several data processing activities are only possible with your explicit consent. You have the possibility to revoke an already granted consent at all times. For this purpose an informal notification to datenschutz@buerstner.com per e-mail to us is sufficient. The lawfulness of the data processing carried out until the revocation will remain unaffected by the revocation.

5.8 The responsible body and contact data of the external data protection officer
Responsible body:
Bürstner GmbH & Co. KG
Weststraße 33
77694 Kehl
Tel.: 07851 85 0
E-mail: datenschutz@buerstner.com

Contact data of the external data protection officer:
Stefan Fischerkeller
Deutsche Datenschutzkanzlei
Tel.: 07544 904 96 91
E-mail: fischerkeller@ddsk.de